The Lovemarks Effect | by Kevin Roberts
The Lovemarks Effect: Winning in the Consumer Revolution, follows up from Lovemarks: The Future Beyond Brands and brings together the most engaging and insightful ideas and stories. It offers in-depth commentary from business, science, and creative luminaries who have been engaged in, and affected by Lovemarks power to make a difference in the world.
The Lovemarks Effect: Winning in the Consumer Revolution
by Kevin Roberts
This new book presents the freshest thinking on business and illuminates the future of brands.
The Lovemarks Effect is the follow-up to Lovemarks: The Future Beyond Brands. The book presents extraordinary stories told by the business leaders and marketers of some of the world’s best loved brands: AVEDA, Benetton, Ben & Jerry’s, Dansko, Kiehl’s, Montblanc, Segway, Toyota, and Tiffany & Co.
Each interview, along with scores of case studies, tells a unique story about Lovemarks’ application in the real world - canvassing themes from the Attraction Economy to the in-store experience, design to sustainability, along the way. The book also includes a 7-step guide to putting Lovemarks principles into practice.
The Lovemarks Effect is an uplifting, inspirational must-read for business decision makers who seek not only to survive, but to succeed in navigating the consumer revolution. It is also a brilliant read for consumers to reflect on their own emotional connections.
“The Inspirational Consumer has started a revolution - and only companies that have reached Lovemark status will survive.”
- Kevin Roberts